The shift from reactive to proactive to preemptive customer service
In healthcare the biggest – and very long overdue – shift is from reactive to proactive healthcare: instead of fixing people when they get sick, helping to keep them healthy.
This idea of shifting from reactive to proactive is also being applied to customer service by the very interesting enterprise technology vendor Pega , which pushes it further to frame “preemptive” customer service, avoiding any need for customers to seek assistance.
Read more →