Creating the Future of PR Vectors of Disruption Critical Uncertainties in the Future of Work Humans in the Future of Work Crunch Time 2014 Future of the CIO 2013 Trends Future of Work

Scenario Planning in Action 2012: 12 Themes Crowdsourcing Landscape Version 2 Crowd Business Models Transformation of Government Transformation of Business Success in a Connected World Map of the Decade

Zeitgeist 2011 Newspaper Extinction Timeline iPad Media Strategy The NewsScape Media Revenue Models Knowledge Based CRM Framework Social Media Strategy Influence Landscape

Enterprise 2.0 Implementation Enterprise 2.0 Implementation Media Lifecycle Future of Media: Strategy Tools Key Elements of Media Business Models Trend Blend 2008 Web 2.0 Trend Blend 2007

Future of Media Framework

Crowd Business Models


Crowd Business Models

Crowd Business Models

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Go to Getting Results From Crowds for free book chapters, including Chapter 22 on Crowd Business Models, and more insights on crowdsourcing and crowd business models.

Crowd Business Models Page 1
Media and data
Creation of media, content, and data by crowds.
– Sharing
– Data
– Content
(Quora | Servio | We are Hunted | IMDb | Trend Hunter | Demand Media |

Matching buyers and sellers of services and financing through mechanisms including bidding and competitions.
– Service Marketplaces
– Competition Markets
– Crowdfunding
– Equity crowdfunding
– Microtasks
– Innovation prizes
– Innovation markets
( | 99designs | Kickstarter | Innocentive | oDesk | Amazon Mechanical Turk)

Software and processes to run crowd works and crowd projects, for use with internal or external crowds.
– Crowd platforms
– Idea management
– Prediction markets
(IdeaScale | kluster | Napkin Labs| Spigit | Consensus Point)

Crowd ventures
Ventures that are predominantly driven by crowds, including idea selection, development, and commercialization.
– Crowd ventures
(Sensorica| Globumbus |

Crowd Process
Services that provide value-added processes or aggregation to existing crowds or marketplaces.
– Crowd process
(Data Discoverers | LiveOps | Smartsheet | CrowdFlower | Scalable Workforce)

Crowd Services
Services that are delivered fully or partially by crowds.
– Labor pools
– Managed crowds
(Ideas while you sleep | BzzAgent | GeniusRocket | Thinkspeed | Victor & Spoils | Clickadvisor | uTest)

Tapping crowds to create non-financial value.
– Citizen engagement
– Contribution
– Science
(Kiva |Foldit | Crowdrise | Ushahidi | OpenIDEO)

Content and Product Markets
Sale of content or products that are created, developed, or selected by crowds.
– Content markets
– Crowd design
(Threadless | quirky | MADE.COM | RYZ | redbubble | iStockphoto | Beta Fashion)

Crowd Business Modela Page 2
Transaction fees
Membership fees
Test fees
Pay per task
Product sales
Advertising / Search
Content sales
Packaged services
Custom services

Success factors
Contributor breadth
Contributor quality
Buyer breadth
Buyer quality
Public reputation measures
Internal reputation measures
Project management capabilities
Project management tools
Content monetization model
Quality control