Comments on: ABC Radio National: Discussion on the future of influence

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By: Ross Dawson

Ross Dawson — Thu, 17 Sep 2009 18:38:01 +0000

Very interesting issues you raise Wojtek.
One of the key aspects of measuring influence or reputation is indeed that any system that is used (because it is useful, as influence measures are) is going to be gamed. However it is possible to build systems that are harder to be gamed. This has a long way to play out.

By: Wojtek Materka

Wojtek Materka — Thu, 17 Sep 2009 18:00:57 +0000

You posed a very valid question about “trading” influence. True influence, by definition, is actually not a currency, and it cannot be traded indefinitely. It can be used in negotiation, but mostly as a leverage. And only as your negotiating partner doesn’t own the actual source of your influence/power. So this leads me to the next paragraph:
I see the point of preferential treatment of “influential” customers by companies. But who is really influential here – maybe the ones who design the metrics really? In another words: aren’t you going to change your behavior if you knew what would land you with higher score from those metrics? So we are not talking about “influence” in a general term, but in a more specific, consumerist aspect and some sort of idea of co-advertising. As anything becomes transparent, so do these measurements :)
Anyway, this is definitely an interesting and important topic.